Hey! I’m Vlad Vi,

Lead Product (UX, UI) designer, ex-

shopper.com

from 0 to $45.6m,

Y Combinator

-backed startups,

Yandex

Search, Images, Ecom

Cases +6 new are comming soon!

2021

Shopper.com / Building Product from 0→$45.6M as a Founding Designer

Solution for creators to earn by promoting products they love.

Product
UX
UI
See Project

2021

2021

Shopper.com / Building Deals Hub to Drive Ecom Discovery

Designing a space, where shoppers can get the best offers with the help of the community

Product
UX
UI
See Project

2021

2020

VkusVill

Redesign “Shops” tab experience of Russia’s fastest-growing grocery chain.

Redesign
UX
UI
See Project

2020

2019

Depop App

Solving shoppers and sellers' problems in the biggest generation Z reselling platform.

Redesign
UX
UI
See Project

2019

My Design Process

Customers
Research
Empathy

& Ideation
MVP

(MDP)
Prototyping
High-Fidelity
UI
Development
Control
Launch
Descrition

Deep immersion into users' minds, discovering their Jobs, Pains, and Gains. Revealing insights.

Brainstorming ideas, testing, and revealing the best ones. Turning them into the design value proposition.

Making decision on product vision and direction. Determine MVP/MDP state and strategy.

Designing user experience, thinking over user scenarios, building product flows, and turning them into various fidelity levels prototypes.

Designing high-fidelity user interfaces with the pixel-
perfect approach. Adding UI animations if needed.

Building design system guidelines. Passing layouts to developers. Close work with development team to ensure 
a high-quality implementation

Final tests. Close work with communication designers to build a product communication strategy. Launch.

Of course, there’re tests after every stage that will allow us to understand whether we can be confident in our solutions and move on further.

Tools
  • Online Surveys →
  • Live Interviews →
  • Competitive Analysis →
  • Customer Jorney’s →
  • Customer Profiles →
  • Brainwriting →
  • Jobs-to-be-done →
  • Storyboaring →
  • Sketches →
  • Value Proposition →
  • EVP / MDP / MVP →
  • Personas →
  • User Scenarios →
  • Flowchart →
  • Wire-frames →
  • Interactive Prototypes →
  • Pixel-perfect Approach →
  • UI motion →
  • Mockups →
  • Design system →
  • User Interviews →
  • Data Research →
  • Field Studies →
  • Usability Tests →
  • Split (AB) Tests →
Software

⬇️ Scroll down
✨ to see all steps

Skill Sets

Entrepreneur

Ability to make strategic decisions, considering users’ problems and business goals

Tester

Problem-solving thinking and ability to perform It at all levels of the design process

CX Researcher

Ability to use a wide range of research methods to reveal pains and insights

UX Designer

Ability to create simple and intuitive user experience driven by empathy to people

UI Designer

Ability to create easy-to-use and clean user interfaces with pixel-perfect approach

Team Player

Ability to work closely with all product's teams to arrive the best design solutions

Principles

Empathy

Empathy is the key designer’s tool. Every design process should get started with deep research of customers’ pains and step into their shoes

Simplicity

In our world of distractions, the most intuitive solution usually is the best one. Thus, I always prefer to keep things as simple as possible.

Value

Only if the product creates value to Its customers It might bring value to the business. My mission is to create both kinds of value.

Founder / Product Lead Looking for a Designer?

I’m open to new projects and interesting opportunities!

Get in Touch