Shopper.com / Personal Profile

Projects

Product
UI

An aesthetic way for influencers to manage and share shopping recommendations with fans.

Read Process ~9 minSee Final Result
Duration
July 2020 - Aug 2021 (13 months)
Team Build
1 Product Manager
7±1 Developers
1 Marketer
1 Product Designer
My Role
• Customer Research
• UX/UI Design
• Ideating Strategy
• Development Control

Intro

Affiliate marketing became huge these days. Its turnover reached $6.4 billion in 2019, and it expected to reach over $8 billion by 2022. However, shopping recommendations experience is still full of issues…

Problem

  • Influencers share shopping recommendations chaotically, so their fans have a bad time discovering and buying them, which leads to lost of engagement & earnings opportunities.
  • This product was also strategically important solve the business’ problem of influencers acquisition.

Solution

Finally, we created an influencers-centered product, which helps them neatly gather all shopping recommendations in one place and share with fans in a discoverable manner, increasing affiliate traffic and revenue.

The Process

Let’s be honest, writing case studies is tedious, and takes a lot of time. It will be here soon. For now — just enjoy the final product.

Read Full Process ~9 min

Final Product & Best Solutions

3 Layouts to Organize all, Improve Discoverability and Raise Engagement:

Personal Profile

Neatly gathers all products, coupons, deals, and expresses the creators’ personality. Neatly gathers all products, coupons, deals, and expresses creators’ personality.

Featured Products

A section that helps creators showcase products to which they want to bring in the most attention.

Offers Also Here

Influencers often collaborate with brands, promoting their offers. Thus, I placed deals and coupons on a same page, so fans save time and efforts discovering them.

Personal Profile

Get recommendations from true experts — is what builds trust. So I designed a section, where creators can express their personalities and expertise.

Collections

Organize products aesthetically and help creators share recommendations across all channels with a single link. Organize products aesthetically and help creators share across all channels with a single link.

Add Cover Image

Covers are important. They set the vibe of the entire collection and catch more attention to it.

Buy Easier!

Product cards drastically simplify buying experience, so creators increase affiliate traffic and earnings.

Save Time Sharing

Instead of sharing tons of products links around channels, influencers can share a single collection with all products. Timesaver!

Embed Share

I also carefully worked out embed share, because nearly 65% of affiliate traffic is generated by blogging.

Product Page

Helps creators narrate their experiences with the product and engage with fans. Helps creators narrate their experiences with the product and engage with fans.

Cover All Question in One Place.

Comments section allows creators to bring all shopping conversations into one place, avoid answering the same questions on different platforms.

Offers Over Products

Linked offers comes right above “Go to Store” button, which raise purchase desirability.

Now that everything is in order, it's time to make recommendations work

Add Product

Speeds up products upload and monetization, supercharging profits. Speeds up products upload and monetization, supercharging profits.

URL-Fetching

URL is the only thing required. Almost everything else — will be fetched automatically. Timesaver!

Monetization

Creators can use their own affiliate links or enable Shopper.com’s monetization to earn from thousands of stores.

In-Built Analytics.

An opportunity to learn audience preferences and come up with even more engaging content. An opportunity to learn audience preferences and come up with even more engaging content.

On mobile is also fine 👌🏽

50% of affiliate traffic comes from mobile devices, so I worked hard to ensure superb quality of responsive design. 50% of affiliate traffic comes from mobile devices, so I worked hard to ensure superb quality of responsive design.

Founder / Product Lead Looking for a Designer?

I’m open to new projects and interesting opportunities!

Get in Touch

© 2018–2026 Vlad Vi, as a Product Designer.